Sales 2.0
Improve Business Results Using Innovative Sales Practices and Technology
Anneke Seley + Brent Holloway

 

Two Silicon Valley insiders reveal
the emerging Sales 2.0 trend and
how companies can profit from it.

Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of innovative sales practices and Web 2.0 and other advanced technologies. Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue.

The book shows readers how to redeploy their sales teams for greater bottom-line results, and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.

978-0-470-37375-0 • Hardcover • 240 pages

Sales 2.0 ­ Improve Business Results Using Innovative Sales Practices and Technology will be in print and available for shipping December 15, 2008.

You may pre-order a discounted copy:
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ABOUT THE AUTHORS

Anneke Seley, Founder and CEO of Phone Works LLC, was the twelfth employee at Oracle and the designer of the company’s revolutionary inside sales operation.

Brent Holloway is a practicing sales manager with more than a decade of experience at high-tech companies.