A New Year, A New Way of Selling

Welcome to the launch of The Sales 2.0 Advocate! While the economy has slowed down the pace of buying and selling in many companies, we are following the sales practices of successful companies and comparing notes on innovative approaches that work. One thing is for sure: the same old way of selling will not work for much longer, if it hasn’t failed you already. So now’s the time to join the Sales 2.0 community on www.sales20book.com, share ideas, ask questions, and let us know what’s working for you. Now is the time to get up to speed on Sales 2.0 if you want to salvage your Q1 and stay competitive. Here’s what you’ll find on this web site:

Information and excerpts from my new book, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology , co-written by Brent Holloway, which provides a thorough overview of the what, why, when, and how of the Sales 2.0 trend.
This blog, which follows emerging trends, highlights sales practices and technologies that produce measurable business results, includes interviews with Sales 2.0 leaders, and provides opportunities for information exchange.
A regularly updated Resources section, featuring Sales 2.0 products and services, compensation survey reports, a newsletter archive (pre-blog), Sales 2.0 communities, and recommended blogs.