About the Authors

Anneke Seley was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth, using Sales 2.0 principles.

Contact Anneke – aseley@phoneworks.com

Brent Holloway is a practicing sales manager whose sales team generates millions of dollars every quarter selling by phone and Internet. He has more than a decade of experience in sales and sales management with high technology companies. Brent was the twelfth employee and first telesales manager at Blue Pumpkin Software, which grew to more than 350 employees before being acquired by Witness Systems. Brent currently manages a sales team at Verint Systems that has increased incremental revenue from existing customers while increasing profit and leveraging field sales resources. He has led the reorganization of inside sales teams by implementing processes to produce consistent double digit annual growth while reducing costs and improving customer satisfaction.

Contact Brent - brent.holloway@verint.com