Interviews, E-Books & Tools

Sales 2.0 Leaders Interview Series

Author of Sales 2.0 and Phone Works CEO Anneke Seley is interviewing some of the most recognized experts in sales and marketing for her next book. Preview the interviews here, and be among the first to benefit from their experiences and expertise.

Mark Burton, former VP Sales at MySQL

Andrew “Birchy” Birch, CEO Sungevity

Jim Pitkow, CEO Attributor

David Satterwhite and Mark Hamilton, Marketing and Sales VPs

Mark English: What One Innovative Architect is Doing to Attract New Clients

White Papers

Steve Clark, CEO of Adept Business Systems, applies Sales 2.0 practices to the commercial real estate industry. He wrote a white paper on the subject in 2010: Sales 2.0 and Commercial Real Estate

Referenced in Part 2 (page 95) of the Sales 2.0 book, this document introduces key steps to reducing your company’s carbon footprint, including using Sales 2.0 practices:  Green Guide to Your Office by The Climate Group, sponsored by WebEx

E-Books

The Customer Collective recruited top corporate leadership and thought leaders (including Phone Works CEO Anneke Seley) who sell in a variety of industry sectors to guide you through the new wave of selling: The Art of Social Sales: Sales 2.0 Strategies in 5 Industries

Selling in a recession is tough. And simply doing more of the same is not the way to survive, much less thrive, in a recession. There are important dos and don’ts in times like these. This e-book is your industry-specific roadmap out of the economic slump: Selling Through A Slump: An Industry-By-Industry Playbook

Reports

2010 Inside Sales Metrics Snapshot

2010 Lead Gen Metrics Snapshot

Tools & Worksheets

Referenced in Part 2 (page 69) of the Sales 2.0 book, this .xls worksheet is a template for tracking key sales process metrics, including conversion rates: Sales Process Measurement Worksheet

Contact the authors for questions on how to customize it for your business.